May 2021

Few things in life are more thrilling than watching someone open a gift you’ve worked hard to put together and purchase, especially if it was nearly impossible to find! When they unwrap your gift and see the amazing item you bought, the look on their faces is priceless, as they know that you put a […]

Today, to say that the subscription business model is booming would be a complete understatement. Thanks to the fact that the average consumer constantly seeks more value in their purchases and how subscription models do exactly that, businesses like Netflix, Masterclass, and Manscaped have thrived. Over the years, identical levels of success have been replicated

Entrepreneurs always want their businesses to stand out from the crowd. Everything should be exclusive to their business. Their offerings should have unique concepts, an uncommon name, and a distinctive brand guideline. Besides creating brand awareness, it adds to the brand’s equity and market value and influences customer loyalty. If these are essential elements to

Have you ever received and opened a parcel and felt genuinely impressed about how a product was packaged and shipped? As a business owner, you want to emulate that same impression from your customers and put some effort into product packaging. One key element that usually stands out with product packaging is its color. Plain